THE RENDERING PROFITABLE OF THE IMMATERIAL CULTURAL PATRIMONY TRHOUGH TOURISM – SOURCE OF ATTRACTION FOR THE FOREIGN VISITORS

Gabriela Ţigu and Camelia DIŢU Furtună
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Gabriela Ţigu: Bucharest University of Economic Studies
Camelia DIŢU Furtună: Bucharest University of Economic Studies

Management & Marketing, 2013, vol. 8, issue Special-Issue, 387-394

Abstract: Romania’s attraction cannot equal, in the new context of globalisation, the other touristic destinations already famous, but by perseveringly and wisely rendering its advantages: the natural landscape and the immaterial cultural patrimony. The natural landscape and the immaterial cultural patrimony may turn into a competitively source by being unique and specific to Romania. The rendering profitable by using methods and models already consecrated may offer us international recognition and the commercial balance in what concerns the travel services. By analysing the evolution of tourism-travel income during 2005-2012 we can witness a certain deficiency in what concerns the travel services. Attempting to foresee events for the 2nd semester of 2013 by using the smoothing exponential model we can witness the same tendency. In this case the strategy at the national, regional and local level requires a certain change and the present article makes some suggestions in the wiew of promoting and the rendering valuable of the touristic potential of the immaterial cultural patrimony and of the natural landscape.

Keywords: cultural tourism; immaterial cultural patrimony; natural landscape; travel services; touristic potential (search for similar items in EconPapers)
Date: 2013
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