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A CRITICAL REVIEW OF MARKET-ORIENTATION IN THE ORGANISATIONAL CULTURE OF POST-MERGER ORGANISATIONS

Nicholas Chandler
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Nicholas Chandler: Budapest Business School

Management & Marketing, 2013, vol. 8, issue Special-Issue, 111-124

Abstract: The aim of this paper is to review the literature concerning the key factors affecting a post-merger organisation from the aspect of market orientation and organisational culture as a means of developing a conceptual framework. In the context of a large complex organisation (a Higher Education Institution), the literature indicates that there is a greater propensity for the emergence of subcultures. A number of external pressures are also found to impact upon the emergence of a market orientation. Through the findings a conceptual framework is developed which is to serve as a basis for further research.

Keywords: market-orientation; merger; organisational culture. (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:eph:journl:v:8:y:2013:i:special-issue:p:111-124

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