A CRITICAL REVIEW OF MARKET-ORIENTATION IN THE ORGANISATIONAL CULTURE OF POST-MERGER ORGANISATIONS
Additional contact information
Nicholas Chandler: Budapest Business School
Management & Marketing, 2013, vol. 8, issue Special-Issue, 111-124
The aim of this paper is to review the literature concerning the key factors affecting a post-merger organisation from the aspect of market orientation and organisational culture as a means of developing a conceptual framework. In the context of a large complex organisation (a Higher Education Institution), the literature indicates that there is a greater propensity for the emergence of subcultures. A number of external pressures are also found to impact upon the emergence of a market orientation. Through the findings a conceptual framework is developed which is to serve as a basis for further research.
Keywords: market-orientation; merger; organisational culture. (search for similar items in EconPapers)
References: Add references at CitEc
Citations Track citations by RSS feed
Downloads: (external link)
http://www.managementmarketing.ro/~store/supliment ... iness_Excellence.pdf (application/pdf)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:eph:journl:v:8:y:2013:i:special-issue:p:111-124
Access Statistics for this article
Management & Marketing is currently edited by Constantin Bratianu
More articles in Management & Marketing from Economic Publishing House
Series data maintained by Simona Vasilache ().