Economics at your fingertips  


Timea Demeter and Gabriel Brătucu
Additional contact information
Timea Demeter: Transilvania University of Braşov, Romania
Gabriel Brătucu: Transilvania University of Braşov, Romania

Management & Marketing, 2013, vol. 8, issue Special-Issue, 141-148

Abstract: The market of heating systems changed considerably in 12 years. Due to their high losses, poor quality, and high prices, the district heating systems were replaced by micro thermal plants that seemed more cost efficient at that time. As the market changed the interest for affordable modern heating systems such as, floor heating and radiant heating panels was growing, Although many people were reserved when it came to purchasing one. Therefore a quantitative research was conducted on 300 households to determine the view Brasov’s population has on these modern heating systems. The results presents the main criteria taken into consideration when buying a heating system, the amount of money people are willing to spend on it and the reasons for which the population is reserved when it comes to purchasing one. The paper also provides a perspective for companies operating in this field on how to approach the market and increase the demand for these products.

Keywords: modern heating systems; micro thermal plant; district heating; floor heating; heating panels. (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations Track citations by RSS feed

Downloads: (external link) ... iness_Excellence.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Access Statistics for this article

Management & Marketing is currently edited by Constantin Bratianu

More articles in Management & Marketing from Economic Publishing House
Series data maintained by Simona Vasilache ().

Page updated 2017-09-29
Handle: RePEc:eph:journl:v:8:y:2013:i:special-issue:p:141-148