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Diana Dragomir, Oana Iamandi and Daniela Popescu
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Diana Dragomir: Technical University of Cluj-Napoca
Oana Iamandi: Technical University of Cluj-Napoca
Daniela Popescu: Technical University of Cluj-Napoca

Management & Marketing, 2013, vol. 8, issue Special-Issue, 169-176

Abstract: This paper is part of a doctoral research aimed at studying the possibilities and mechanism for fostering and administering dispersed cluster based solutions to social problems, while conserving business competitiveness and achieving their corporate social responsibility functions. The authors present here an approach to planning a business cluster oriented towards achieving social benefits based on the implementation of structured design instruments, namely Analytical Hierarchy Process, cascading Quality Function Deployment and Pugh’s New Concept selection method, with the help of the dedicated software package Qualica QFD. The purpose of the paper is to contribute to the establishment of the structure and organization within such an entity in order to maximize the impact on its potential beneficiaries. The main advantages of this deployment come from its ability to transmit and process “the voice of the customer” throughout all levels of interest that must be addressed in this complex endeavor to generate an innovative business solution: the determination of target niche requirements, the establishment of the desired characteristics of the social solution, the identification of possible component services or products for the envisioned package and the advancing of a possible clusterization solution.

Keywords: corporate social responsibility; business clusters; quality function deployment. (search for similar items in EconPapers)
Date: 2013
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