The Effects of Practices and Challenges of Advertisements, Sponsorships, and Mechanisms on Efficient Revenue Generation of Oromia Radio and Television Organization

Awol Hussien Aman and Nebiyu Esayas

International Journal of Finance, Insurance and Risk Management, 2024, vol. 14, issue 3, 105-118

Abstract: Purpose: The objective of this Research was to examine the Effects of Practices and Challenges of Advertisement, Sponsorships, and Mechanisms on Efficient Revenue Generation in Oromia Radio and Television Organization. Design/Methodology/Approach: The study used descriptive and explanatory research design which incorporated quantitative research approaches. A Simple Random Sampling Technique was used and analyzed based on SPSS software version 16. Findings: As the result of finding indicated, Revenue Generated from Advertisements and sponsorships practices were not able to employ and attract qualified staff in reaching out to audiences and to expand and reach target audience faster in ORTVO. However, a little improvement practices had seen on respecting of editorial policy for broadcasting. The result of Pearson Correlation indicated that positive and significant relationships were existed between all variables. The linear regression analysis indicated, Revenue Generation Efficiency can be predicted from the combination of Advertisement and Sponsorships Practices, Sponsorships and Advertisements Challenges, and Mechanisms to Generate Revenue at F=23.828, p

Keywords: Advertisement practices; sponsorships practices; advertisement and sponsorships challenges; mechanisms; and efficient revenue generation. (search for similar items in EconPapers)
JEL-codes: D83 G32 L82 L86 M31 M37 (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:ers:ijfirm:v:14:y:2024:i:3:p:105-118

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