On the Use of Discounted Cash Flow Method on the Customer Valuation

Sofia Portela and Rui Menezes

International Journal of Finance, Insurance and Risk Management, 2011, vol. 1, issue 1, 12

Abstract: The Discounted Cash Flow Method has been widely argued as the best method to asset valuation. This article is about the valuation of customers. The use of historic customer profitability and the Discounted Cash Flow Method to customer valuation are discussed. Moreover, the components of customer lifetime value is presented and described.

Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:ers:ijfirm:v:1:y:2011:i:1:p:12

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