Assessing Online E-Marketing and Disposal in Neyveli Lignite Corporation Limited (India)

Ramamoorthi Jayaram, Selvarasu Appasamy Mutharasu, Jose Antonio Filipe and Meera Rao Inna Kedige
Authors registered in the RePEc Author Service: Selvarasu A. ()

International Journal of Finance, Insurance and Risk Management, 2013, vol. 3, issue 1, 394

Abstract: Marketing function per se is undergoing a shift in managing transaction in a transparent emarketing way (Kauffman et al, 2004) especially in Indian Public Sector Undertakings (PSU) – see Reynolds et al (2007). The effectiveness of e-marketing and disposal system of scrap and purchases in PSUs, namely NLC Ltd and ICF, have been studied. Factors such as e-auction offers, time of auction, experience, security deposit (EMD), basic rate per unit, allotment of bid, acceptance of bid; payment and delivery of successful bids on select items in two PSUs over a period of three to five years have been dealt with. The study adds strength to the concept of e-marketing as well as to the theory of marketing.

Keywords: E-auction; e-marketing; lignite; bid; reserve price; open price. (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:ers:ijfirm:v:3:y:2013:i:1:p:394

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