Marketing and Logistic Instrumentarium of Activation of Inter-Country Cooperation of Russia and Solving the Issue of Import Substitution

V.A. Bondarenko, T.V. Parkhomenko, T.B. Erokhina and N.V. Guzenko

European Research Studies Journal, 2017, vol. XX, issue 1, 105-116

Abstract: The article is devoted to identification of current realia and perspectives of realization of mechanisms of import substitution, together with development and strengthening of cooperation with foreign partners. As a result of the research, the authors came to the conclusion on the necessity for scientific and methodological substantiation and objective use of marketing & logistic instrumentarium for activation of programs of effective import substitution and entering external markets, minimization of risks and orientation at consumers’ needs.

Keywords: logistics; marketing; import substitution; external and internal markets; consumers’ behavior (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (18)

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Persistent link: https://EconPapers.repec.org/RePEc:ers:journl:v:xx:y:2017:i:1:p:105-116

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