Marketing Aspects of Russia-The European Union Cooperation in the Field of Education

E.S. Akopova, N.V. Przhedetskaya, P.V. Taranov and E.A. Israilova

European Research Studies Journal, 2017, vol. XX, issue 1, 267-275

Abstract: In the paper the authors identified the need and identified the benefits of the development of Russia-EU cooperation in the field of education in the context of globalization, marked barriers to the development of such cooperation conditions for its development. The authors also performed a comparative analysis of the state and the market model for cooperation between Russia and the European Union in the field of education in the context of globalization and the expediency of the transition to it. As perspective directions of cooperation between Russia and the European Union in the field of education in the context of globalization the authors developed and validated a complex marketing mix.

Keywords: Education; marketing; globalization; cooperation; Russia; the European Union (search for similar items in EconPapers)
JEL-codes: F19 F36 F59 F69 (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (6)

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Persistent link: https://EconPapers.repec.org/RePEc:ers:journl:v:xx:y:2017:i:1:p:267-275

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