Current State and Prospects for Development of Internet Advertising in Kazakhstan

Maira Turysbekovna Davletova, Nazym Satbekovna Dulatbekova and Galim Gabdulsanovich Sadykov

European Research Studies Journal, 2017, vol. XX, issue 2A, 380-407

Abstract: The world experience in the development of Internet advertising is summarized and systematized, the possibilities of its application and adaptation to the conditions of Kazakhstan are considered.The authors suggest innovative advertising technologies for Kazakhstani companies and advertising agencies. New formats and kinds of advertising tools give opportunities to expend budgets of companies more effectively, improving the quality of advertising as a whole, therefore to promote their goods and services more effectively.The implementation of the proposed recommendations will enrich the Kazakhstan’s science and raise advertising to a new level, it will be actively used in marketers’ work, will help popularize the new communication tools of Internet advertising, attract customers’ attention and promote goods and services of Kazakhstani companies more effectively with low budget.

Keywords: Internet advertising; SMM; mobile; audiovisual; native ads (search for similar items in EconPapers)
JEL-codes: M31 M37 M39 O31 (search for similar items in EconPapers)
Date: 2017
References: View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://www.ersj.eu/repec/ers/papers/17_2_A_p23.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ers:journl:v:xx:y:2017:i:2a:p:380-407

Access Statistics for this article

More articles in European Research Studies Journal from European Research Studies Journal
Bibliographic data for series maintained by Marios Agiomavritis ().