Russian Practice of Macro Marketing Concept Implementation in the Sphere of Market Institutes’ Perfection and Solution of the Problems Concerning Import Replacement

Fedko V.p, Prosandeeva T.I., Gumba C.V. and Turdzhan Y.R.

European Research Studies Journal, 2018, vol. XXI, issue Special 2, 263-272

Abstract: The conceptual framework of macro marketing is formulated in this article. The main subjects of its use are identified, which made it possible to disclose the possibility of macro marketing in the sphere of global change in consumer behavior. This forms new institutions of the market, the qualitative development of communicative mechanisms (advertising activities) and provides the solution of one key socio-economic task of the current stage of Russia's development ─ the promotion of import substitution.

Keywords: Macro marketing; market institutions; risk responsibility behavior; advertising ethics; marketing of import substitution. (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:ers:journl:v:xxi:y:2018:i:special2:p:263-272

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