Competitive Strategies of Modern Enterprises: Definition, Content and Results

Bespalko V.A., Veklova E.V., Diyanova S.N. and Shtezel A.Yu.

European Research Studies Journal, 2018, vol. XXI, issue Special 2, 841-851

Abstract: This article is devoted to the critical analysis of the existing theoretical and methodological approaches to determine the content and the meaning of competitive sustainability as a factor and an element of a competitive strategy in industrial marketing. The peculiarities of the formation and calculation of the competitive sustainability indicators as well as the possibilities of its application as a determinant of the marketing-competitive strategy of a modern industrial enterprise are revealed on the basis of critical reprospective analysis and authors’ search.

Keywords: Competitive strategy; marketing in industry and agriculture; competitive stability; competitive maneuver; competitive initiative. (search for similar items in EconPapers)
JEL-codes: D10 D11 D30 D39 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:ers:journl:v:xxi:y:2018:i:special2:p:841-851

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