Development Issues and Demand for HR-branding in Modern Business

Dzotsoeva K.A., Efremenko I.N., Remeta T.V. and Sarkisyan I.S.

European Research Studies Journal, 2018, vol. XXI, issue Special 2, 852-860

Abstract: This article contains research on significance and demand for tools used in intra-organizational marketing and recruitment marketing, as well as HR-branding development. It reveals the relevance of positioning employment and favorable working atmosphere advantages in the course of working mission fulfilment and company’s HR-brand strengthening. The increased role of HR-branding impact on the company’s strategic growth is demonstrated and HR-branding development in the framework of recruitment marketing, intra-organizational marketing and general marketing management evolution is shown in this paper.

Keywords: Internal marketing; marketing management; HR-branding; companies; human resources; interaction model. (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:ers:journl:v:xxi:y:2018:i:special2:p:852-860

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