Digital Marketing and Digital Logistics in Consumer Communication

Erokhina T.B., Mitko O.A. and Troilin V.V.

European Research Studies Journal, 2018, vol. XXI, issue Special 2, 861-867

Abstract: The article discloses characteristics of consumer value of goods; it highlights the problem of choosing target audiences for particular product groups. According to the authors’ position presented in the paper, there is no market without marketing and logistics, since it is marketing and logistics that make demand management. The article reveals characteristics of the contemporary consumer and presents the analysis of market needs which allow satisfying customer needs.

Keywords: Marketing; consumer behavior; logistics; management. (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://www.ersj.eu/journal/1337/download (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ers:journl:v:xxi:y:2018:i:special2:p:861-867

Access Statistics for this article

More articles in European Research Studies Journal from European Research Studies Journal
Bibliographic data for series maintained by Marios Agiomavritis ().