Content Generation in Social Media Based on Consumer Behavior

Pokul V.O., Voronina L.A. and Malkova E.M.

European Research Studies Journal, 2018, vol. XXI, issue Special 2, 923-935

Abstract: The paper identifies general trends of social media development, reveals the essence of consumer behavior, shapes a content plan for brand communities in social media subject to the main types of consumer behavior. The research applies a social media user questionnaire and the form ‘Motivation of Consumer Behavior in Social Media’ with a sample of 107 people between the ages of 18 and 35.

Keywords: Social media; consumer behavior; content plan; informatization of economy. (search for similar items in EconPapers)
JEL-codes: M30 M31 M37 (search for similar items in EconPapers)
Date: 2018
References: View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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