Marketing and Managerial Competitiveness in Modern Organizations

Bespalko V.A.., Peshkova I.G., Shalimova V.U. and Filin D.V.

European Research Studies Journal, 2018, vol. XXI, issue Special 2, 962-969

Abstract: The article is devoted to test the authors’ approach to highlight, identify and use the marketing potential of consumer flows as a systemic factor to optimize the activity format of a modern catering enterprise and to increase its efficiency. The authors’ concept of stream marketing interaction is a branch marketing development aimed at increasing the sustainability of the operating activities of catering enterprises based on the mobilization of marketing potential.

Keywords: Trade marketing and catering marketing; stream marketing interaction; marketing strategy. (search for similar items in EconPapers)
JEL-codes: D10 D11 D30 D39 (search for similar items in EconPapers)
Date: 2018
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