Economic Strategies of Innovative Development of Intangible Assets of Russian Exporters

Egorov M.V., Soltan K.D., Egorova E.M. and Egorova L.I.

European Research Studies Journal, 2018, vol. XXI, issue Special 2, 985-993

Abstract: The relevance of the article lies in the development of conceptual approaches to the formation of the essential concept of the category of intangible assets, in particular, goodwill, as well as to justify their role in the formation of innovative export potential of companies. The object of the research is Russian exporting companies, the subject of the research is the mechanism for the formation of an innovative export potential. Theoretical and methodological significance includes a conceptual approach for the development of innovative export potential on the basis of innovative transformations of intangible assets. Practical significance of the article is highlighting the most effective areas of international trade of Russian companies, based on the innovative orientation of exports

Keywords: Innovative export potential; innovative intangible assets; goodwill; international trade specialization; foreign economic strategies. (search for similar items in EconPapers)
JEL-codes: E24 F01 J24 J28 J6 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:ers:journl:v:xxi:y:2018:i:special2:p:985-993

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