 Rationality is Service Receiver’s TraitElzbieta Skapska European Research Studies Journal, 2021, vol. XXIV, issue 1, 354-363 Abstract: Purpose: The article constitutes the expansion of authorial research on rationality from a service provider point of view. This time, it is from a service receiver's standpoint. The research's main goal is to identify factors that positively affect a rational choice of healthcare or transport services and allow a consumer to evince a trait of rationality. Design/Methodology/Approach: Chi-square tests and empirical significance level tests in statistics were performed. It was verified whether there is a correlation between a social group and the proportion of answers. A cross-functional analysis was done in different social groups. Findings: A statistically significant test result indicated that particular social groups differed in terms of the frequency of pointing out a given answer. The research results that are presented cover the situations in which a consumer evinces rational behavior. The findings also highlight factors that influence a consumer's decision while buying a service. They clearly show that, in both service categories, high quality and efficiency are the factors that decide while making a final decision. Moreover, employed people and students stress the importance of an office in healthcare or the appearance of a service provider in transportation. Retired people appreciate the convenient location of a service facility in both categories. Practical implications: the analysis of the variable distribution showed that it was possible to create a list of service providers' recommendations. Thanks to recognizing factors that determine the choices of service receivers, the providers will be able to arrange a service offer better – adequately to market needs. Originality/Value: Rationality, from a service perspective, is a scarce subject. Raising it is original and makes the research unique, attested by the opinion comparison between three social groups – students, employed people, and pensioners. The analysis processes enabled the creation of action strategies for service receivers with regard to the future of selected service categories. Keywords: Rational choices; consumer; services. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ers:journl:v:xxiv:y:2021:i:1:p:354-363 Access Statistics for this article More articles in European Research Studies Journal from European Research Studies Journal |
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