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Perception of Harmonious Communication of Young Serbs in the Context of Intercultural Communication and International Economic Cooperation with the PRC

Katarzyna Mazur-Wlodarczyk and Jelena Despotovic Jeremic

European Research Studies Journal, 2021, vol. XXIV, issue 3 - Part 1, 165-185

Abstract: Purpose: The article discusses harmony and its importance in interpersonal and intercultural communication between Serbia and the PRC representatives. Design/Methodology/Approach: The text presents the results of research related to the occurrence of the category of harmony in the media and its relationship with communication and the results of a survey conducted in 2020 among students of the University of Belgrade. Findings: The main conclusions include an attempt to define the category of harmony by the young generation of Serbs and a group of features considered favorable and unfavorable to harmony in the space of communication. Practical Implications and Originality/Value: The issue is essential, among other facets, due to the possibility of economic cooperation between the two countries resulting from collaboration within the Belt and Road Initiative.

Keywords: Harmony; cross-cultural communication; management culture; economic culture; international economic integration; Republic of Serbia; the People’s Republic of China; Belt and Road Initiative. (search for similar items in EconPapers)
JEL-codes: D8 F15 F2 F50 Z10 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:ers:journl:v:xxiv:y:2021:i:3-part1:p:165-185

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