Aspects Influencing Purchasing Decision, Based on Fashion Purchasing Attitudes

Monika Spychalska-Wojtkiewicz, Monika Klein and Magdalena Majchrzak

European Research Studies Journal, 2022, vol. XXV, issue 3, 256-272

Abstract: Purpose: Authors have set a research goal to describe most important aspects when making a purchasing decision, based on fashion purchasing attitudes. Design/methodology/approach: In order to verify this hypothesis, quantitative research was carried out on a representative group of people purchasing clothes. Data were gathered in Poland. Findings: As a result, it was found that non-price aspects are not particularly important to buyers. Therefore, given the educational role of marketing in the area of sustainable purchasing, further efforts by enterprises in terms of education and awareness-raising are necessary. Practical implications: Sustainable approach to the economy is not only political and macroeconomic. The topic of sustainable management of entities has been strongly present in them for many years, e.g., due to the implementation of the Sustainable Development Goals (SDGs). These issues also apply to consumers, the choices they make in their purchasing decisions. Originality value: It was presumed that the fashion sector consumers are more focused when making purchasing decisions on non-price aspects related to the trends of the sustainable, circular economy and sharing economy.

Keywords: Purchasing decision; marketing mix; sustainable goals; circular economy. (search for similar items in EconPapers)
JEL-codes: M1 M2 M3 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://ersj.eu/journal/3012/download (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ers:journl:v:xxv:y:2022:i:3:p:256-272

Access Statistics for this article

More articles in European Research Studies Journal from European Research Studies Journal
Bibliographic data for series maintained by Marios Agiomavritis ().