 Desired Image of the Place of Residence as Perceived by Residents of the MunicipalityIzabela Ostrowska European Research Studies Journal, 2023, vol. XXVI, issue 4, 16-26 Abstract: Purpose: The purpose of this article is to introduce the concept of place image and to indicate which elements, in the opinion of the inhabitants, make up the desired image of a place. Design/Methodology/Approach: The article is based on an analysis of the literature on the subject and the author's own research conducted on a representative sample of adult Poles (N=1067). Findings: In the study, the author focused on exploring the residents' desired image of their place of residence. Building a place image in line with residents' expectations is crucial in order to increase their involvement in the local community, which contributes to its sustainable development. Practical Implications: Residents who identify with a positive image of their place of residence are more likely to actively participate in local initiatives, support local businesses and encourage others to visit or live in the municipality. Originality/Value: The article presents the results of own research. The issue presented has not previously been addressed in discussions published internationally. Keywords: Image of the place of residence; territorial marketing; opinions of residents. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ers:journl:v:xxvi:y:2023:i:4:p:16-26 Access Statistics for this article More articles in European Research Studies Journal from European Research Studies Journal |
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