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Challenges of Maritime Ferry Tourism in the Baltic Sea in the Post-pandemic Era

Ilona Urbanyi-Popiolek and Magdalena Klopott

European Research Studies Journal, 2024, vol. XXVII, issue 2, 546-559

Abstract: Purpose: The aim of the article is to analyse the new challenges faced by operators and the operational solutions they have implemented to minimise the negative effects of the drop in volumes. Design/Methodology/Approach: Literature analysis concerning ferry shipping, desk research and data analysis, as well as in-depth interviews were used as research methods. Findings: The article presents the current situation of ferry tourism in the Baltic Sea. It analyses the factors influencing the volume of passenger ferry traffic and the activities undertaken by carriers to increase revenues from the passenger sector. Practical Implications: The article emphasizes that the activities undertaken by the cruise ferry carriers allow to operate despite the negative factors and what should be undertaken to minimalize the adverse effects. Originality/Value: Research on ferry tourism in the Baltic Sea Region is modest. Most publications refer to the freight sector of ferry shipping. However, there is a lack of research on the passenger sector in the post-COVID-19 pandemic period. The article fills the research gap in the ferry tourism studies.

Keywords: Baltic Sea Region; ferry shipping; drivers influencing the ferry operation. (search for similar items in EconPapers)
JEL-codes: C38 L83 L99 M21 (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:ers:journl:v:xxvii:y:2024:i:2:p:546-559

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