Multinational Perspective on Sports Tourists’ Motivations for Effective Event Planning and Management

Mateusz Rozmiarek

European Research Studies Journal, 2025, vol. XXVIII, issue 4, 63-78

Abstract: Purpose: The purpose of the study was to understand the motivations of sports tourists participating in international running events and to examine how these motivations shape participants’ experiences and perceptions of taking part in overseas races. Design/Methodology/Approach: The study was based on a qualitative methodology. Twelve semi-structured interviews were conducted with international runners from the United Kingdom, Germany, and Ukraine who participated in the Poznan Half Marathon 2025. Data analysis was carried out using a thematic approach, allowing for the identification of key motivations and experiences. Findings: The findings indicate three main areas of motivation: (1) identity and lifestyle related motivations – participation as an expression of personal narrative and rituals; (2) socio-cultural motivations – the importance of local culture and social interactions; (3) emotional-hedonistic motivations – emotional experiences related to the event, such as satisfaction, stress, and joy. Together, these dimensions shape the comprehensive experience of sports tourism. Practical Implications: The study’s findings suggest that event organizers should design running experiences that account for the diverse motivations of participants, rather than focusing solely on physical and athletic aspects. Integrating cultural elements, social spaces, and emotional support can significantly enhance participant satisfaction and engagement, while also contributing to the development of sustainable sports tourism. Originality/Value: The study provides insights into the multidimensional motivations of participants in international running events, extending beyond traditional performance- or fitness-oriented perspectives. By integrating identity, socio-cultural, and emotional-hedonistic dimensions, the research highlights the complex interplay between personal, social, and cultural factors in sports tourism experiences. This contributes to the literature on event management and sports tourism by emphasizing the need for holistic, participant-centered approaches in the design and promotion of international running events.

Keywords: Tourism; sport; motivation; event; planning; management. (search for similar items in EconPapers)
JEL-codes: L83 Z32 (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:ers:journl:v:xxviii:y:2025:i:4:p:63-78

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