Western Pomerania as a Touristically Attractive Region of Poland in the Opinions of Generations X, Y, and Z – Organizational, Legal, and Economic Aspects

Kamila Bednarz-Okrzynska, Beata Sadowska, Konrad Kochanski and Dominik Borek

European Research Studies Journal, 2025, vol. XXVIII, issue 4, 794-807

Abstract: Purpose: The main objective of this study is to present the tourist attractiveness of West Pomerania through an analysis of the perceptions and expectations of three generations- X, Y, and Z. Additionally, three specific goals were established: to identify the most important tourist attractions of West Pomerania relevant to each generation; to compare differences and similarities in the perception of the region among representatives of generations X, Y, and Z; and to indicate directions for tourism development in the region to better attract different age groups. Design/Methodology/Approach: The study was conducted in three stages, during which various scientific research methods were applied (method triangulation). In the literature review stage, the inductive method was predominant. Document analysis and a critical review of the literature were performed. In the empirical research phase, a diagnostic survey method (questionnaire) was applied using the snowball sampling technique (research conducted in Poland), along with statistical and econometric analysis. Findings: The results of the empirical research confirmed that West Pomerania is perceived as a touristically attractive region by all three generations- X, Y, and Z. The research also proved that West Pomerania has the potential to meet the needs of all three generations simultaneously, provided that appropriate promotion and segmentation of the tourist offer are implemented in the future. Practical Implications: Identifying the most significant tourist attractions in West Pomerania for each generation is crucial. Comparing the differences and similarities in the perception of the region among representatives of generations X, Y, and Z, as well as indicating directions for tourism development, can help attract diverse age groups more effectively. Originality/Value: The approach presented in this study for assessing the tourist attractiveness of West Pomerania by generations X, Y, and Z may serve as a starting point for formulating recommendations in the field of regional tourism policy.

Keywords: Tourist attractiveness; region; West Pomerania; Generation X; Y; Z. (search for similar items in EconPapers)
JEL-codes: L83 O18 (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:ers:journl:v:xxviii:y:2025:i:4:p:794-807

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