Economics at your fingertips  

Examining Online Shopping Services in Relation to Experience and Frequency of Using Internet Retailing

Alin Opreana ()

Expert Journal of Marketing, 2013, vol. 1, issue 1, 17-27

Abstract: E-shopping has the potential to replace traditional in-store shopping. It is well perceived that information and communication technologies have great impacts on modern society - they are changing how and where we work, shop, and in general terms how we live our lives. In this study, we use a survey instrument to examine the association between experience level with Internet and e-shopping and consumers’ frequency of online purchasing, while considering sex as a passive influencer. We study these relationships in a multinomial logistic regression model that is aimed at online retailers to help them improve their understanding of their consumers’ characteristics and propensity to buy through Internet retailing. Tracking the online journey of consumers will help enhance the attractiveness of this new retailing medium to current and potential customers.

Keywords: frequency of online shopping; Internet retailing; online services; online shopping services (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2013
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1) Track citations by RSS feed

Downloads: (external link) ... reana2013pp17-27.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Access Statistics for this article

More articles in Expert Journal of Marketing from Sprint Investify
Bibliographic data for series maintained by Alin Opreana ().

Page updated 2019-02-02
Handle: RePEc:exp:mkting:v:1:y:2013:i:1:p:17-27