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Expert Journal of Marketing

2013 - 2020

From Sprint Investify
Bibliographic data for series maintained by Alin Opreana ( this e-mail address is bad, please contact ).

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Volume 8, issue 1, 2020

Relationships between Social Media Promotion, Attention, Interest, Search, Action, and Share of Tourists in Kei Island pp. 1-8 Downloads
Nellyn Lutur and Singgih Santoso

Volume 7, issue 2, 2019

Analysis of Behavioral Intention to Use a Community-based Information System in the City of Banda Aceh, Indonesia pp. 93-99 Downloads
Aulia RACHMANA Putra, Said Musnadi and Syafruddin Chan
Effectiveness of Mobile Marketing on the Customer’s Experience in Kingdom of Saudi Arabia: A Social Media Perspective pp. 100-111 Downloads
Nasser Khalufi, Khairul Anuar Mohammad Shah and Qaisar Iqbal
The Adoption of Residents of The City Brand: A Case Study of Casablanca City pp. 112-119 Downloads
Ezzohra Belkadi
Microgreens - An Alternative of Horticultural Production and Market pp. 120-136 Downloads
Ana Paola Yanes-Molina, Rosalina Jaime-Meuly, Gabriela Andrade-Bustamante, Tania Irasema Lucero-Flores and Francisco Eleazar MARTÃ NEZ-RUÃ Z
Airlines Customer Segmentation in the Hyper-Competition Era pp. 137-143 Downloads
Bogdan Avram
Social Media Marketing Efforts of Luxury Brands on Instagram pp. 144-152 Downloads
Simona Vinerean and Alin Opreana

Volume 7, issue 1, 2019

Inbound Marketing vs. Outbound Marketing: Independent or Complementary Strategies pp. 1-6 Downloads
Chouaib Dakouan, Redouane Benabdelouahed and Hajar Anabir
Policies and Proposals of Primary Importance for a Sustainable Tourism Development and a Competitive Greek Tourist Product pp. 7-13 Downloads
Nikolaos Tzioras
Indonesian Marine Tourism: Developing a Favorable Tourism Destination to Attract International Sailing Boats pp. 14-19 Downloads
Syafruddin Chan, Cut Aprilia and Zaida Rizqi Zainul
The Role of Corporate Image in Mediating the Effect of Service Quality on Buying Decision for a Retail Outlet in Bali pp. 20-30 Downloads
Anak Agung Ngurah Gede Sadiartha and Ni Luh Darmiyanti
Maintaining the Quality of Tuna of Aceh for the Japanese Export Market pp. 31-41 Downloads
Syafruddin Chan, Mirza Tabrani and Fauziah Aida Fitri
Perceptions of Entrepreneurs and Innovators regarding Radical Innovation: Fundamentals, Requirements, and Method pp. 42-71 Downloads
Dylan Wallace and Brian Barnard
The Digital Sales Transformation Featured by Precise Retail Marketing Strategy pp. 72-76 Downloads
Guoan Zhu and Xue Gao
The Impact of Supermarkets’ Mobile Application on Saudi Customer’s Behavior during the Buying Decision Process pp. 77-91 Downloads
Abdullatif I. R. Alhudaithy

Volume 6, issue 2, 2018

The Seal of Approval. Introducing the Third-Party Seal Model pp. 33-44 Downloads
Daniel Murphy
Service Quality of Internet Banking from an Indonesian Perspective pp. 45-51 Downloads
Kurnia Asni, Nasir, Mukhlis Yunus and Nurdasila
Marketing Strategy for Rahn Products and Transactions at an Indonesian Bank pp. 52-64 Downloads
Heryanto and Evo Ramadhoni
The Role of Environmental Management in Tourism Marketing Development as a Means of Destination Promotion pp. 65-73 Downloads
Nikolaos Tzioras
The Internet as an Important Tool in the Tourism Industry and its Use in Customer Service pp. 74-80 Downloads
Nikolaos Tzioras
Benefit as a Medium for Value Creation and Innovation pp. 81-94 Downloads
Brian Barnard
The Effect of Marketing Mix, Service Quality, Islamic Values and Institutional Image on Students’ Satisfaction and Loyalty pp. 95-105 Downloads
Radiman, Ade Gunawan, Sri Fitri Wahyuni and Jufrizen Jufrizen
Keep Them In: How to Drive Dental Consumers’ Loyalty in the Modern Era? pp. 106-114 Downloads
Abdullah Mohammed Alhidari and Omar H. Alkadhi

Volume 6, issue 1, 2018

Export Competitiveness of Minahasa Cultural House Production in North Sulawesi pp. 1-6 Downloads
Yesita Windi Wuisan, Fulgentius Danardana Murwani and Suharto S.M.
Product Quality Evaluation in Physical Stores versus Online Stores pp. 7-13 Downloads
Mihaela Știr
Influence of Motivation and Self-Efficacy on Entrepreneurial Intention to Run a Business pp. 14-21 Downloads
Singgih Santoso and Budi SUTEDJO DHARMA Oetomo
Health Awareness and Price Sensitivity as Predictors of Consumer’s Purchase Attitude towards Soft Drinks pp. 22-32 Downloads
Mahmoud ABDEL HAMID Saleh, Abdullah Mohammed Alhidari, Abdulrahman Al-Mansour and AbdulElah Al-Khudhair

Volume 5, issue 2, 2017

Importance of Strategic Social Media Marketing pp. 28-35 Downloads
Simona Vinerean
Ordered Probit Analysis of Consumers’ Preferences for Milk and Meat Quality Attributes in the Emerging Cities of Southern India pp. 37-43 Downloads
S. Priyadharsini, Kathiravan G, M. Thirunavukkarasu, W. Ganpat and D. Saravanakumar
Customer Satisfaction as a Mediator Variable between Service Quality and Customer Loyalty for a Bank in Indonesia pp. 44-52 Downloads
Beby Karina Fawzea Sembiring, Paham Ginting, Rismayani, Ritha Fatimah Dalimunthe and Syamsul Bahri
Ancillaries in the Aviation Industry. Importance, Trends, Going Digital pp. 53-65 Downloads
Bogdan Avram
Culinary Tourism. A New Trend on the Tourism Market pp. 66-71 Downloads
Oana Stanciu (Duralia)
The Relationship of Perceived Value, Service Quality, Brand Trust, and Brand Loyalty. A Literature Review pp. 72-77 Downloads
Ikramuddin, Muhammad Adam, Hizir Sofyan and Faisal
A Multi-Method Approach to Understanding Behavior Change. The Case of Texting and Driving pp. 78-91 Downloads
Karen M. Hood, Christine M. Kowalczyk, Christopher D. Hopkins and Daniel Padgett
Content Marketing Strategy. Definition, Objectives and Tactics pp. 92-98 Downloads
Simona Vinerean

Volume 5, issue 1, 2017

Performance Marketing Model through Acculturation Innovation and Market Orientation in the Bakery Industry pp. 1-9 Downloads
Sutarlan Sulistiyani
A Critical Evaluation of the Influence of Creative Thinking on Marketing Creativity pp. 10-16 Downloads
Marius Sebastian Rücker
Empirical Study on the Relationships of Internet Banking Quality, Customer Value, and Customer Satisfaction pp. 17-27 Downloads
Umbas Krisnanto

Volume 4, issue 2, 2016

Does Religious Commitment Matter in the Relationship Between Brand Personality and Purchase Intention on Halal Brand? Evidence from Consumers in Indonesia pp. 31-38 Downloads
M.Dharma Tuah Putra Nasution, Yossie Rossanty and Prana Ugiana Gio
Development and Creation of Competitive Advantages in the Function of Marketing Services in Financial Institutions pp. 39-45 Downloads
Fatos Ukaj
Sales Territory Management and Distributor Performance in the Telecommunications Industry in Ghana pp. 46-59 Downloads
Isaac Tweneboah-Koduah, Charles Adusei and Charles Tenkorang
Business in the hands of consumers: A scale for measuring online resale motivations pp. 60-76 Downloads
Myriam Ertz, Fabien Durif and Manon Arcand
Branding Strategies for Social Media Marketing pp. 77-83 Downloads
Simona Vinerean

Volume 4, issue 1, 2016

Brand Experience in Banking Industry: Direct and Indirect Relationship to Loyalty pp. 1-9 Downloads
Nuri Wulandari
The Emotional States of the Consumer in Stores: The PA (Pleasure-Arousal) Adapted to the Algerian Context pp. 10-19 Downloads
Sabrina Elbachir and Abderrahmane Chenini
Credibility and Consumer Behavior of Islamic Bank in Indonesia: A Literature Review pp. 20-23 Downloads
Naufal Bachri, Abdul RAHMAN Lubis, Nurdasila and M. Shabri Abd. Majid
Customer Intelligence Analytics on Social Networks pp. 24-30 Downloads
Brano Markic, Sanja Bijaksic and Arnela Bevanda

Volume 3, issue 2, 2015

Consumer Engagement in Online Settings: Conceptualization and Validation of Measurement Scales pp. 35-50 Downloads
Simona Vinerean and Alin Opreana
Evaluations of Co-Brands: A Two-Country Comparison pp. 51-61 Downloads
Mark Anderson and Peter MARTINS DA Silva
Customer Satisfaction and Brand Switching Intention: A Study of Mobile Services in Saudi Arabia pp. 62-72 Downloads
Mahmoud ABDEL HAMID Saleh, Abdulrahman Althonayan, Ayman Alhabib, Essa Alrasheedi and Ghafar Alqahtani

Volume 3, issue 1, 2015

The Impact of Marketing Mix Elements on Customer Loyalty for an Algerian Telecommunication Company pp. 1-10 Downloads
Youcef Souar, Keltouma Mahi and Imane Ameur
The Probability Model of Expectation Disconfirmation Process pp. 11-16 Downloads
Hui-Hsin Huang
Relationships among Hedonic and Utilitarian Factors and Exogenous and Endogenous Influences of Consumer Behavior in Tourism pp. 17-28 Downloads
Simona Vinerean, Alin Opreana, Iuliana Cetina and Luigi Dumitrescu
A New Development in Online Marketing: Introducing Digital Inbound Marketing pp. 29-34 Downloads
Alin Opreana and Simona Vinerean
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