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Expert Journal of Marketing

2013 - 2017

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Volume 5, issue 2, 2017

Importance of Strategic Social Media Marketing pp. 28-35 Downloads
Simona Vinerean
Ordered Probit Analysis of Consumers’ Preferences for Milk and Meat Quality Attributes in the Emerging Cities of Southern India pp. 37-43 Downloads
S. Priyadharsini, G. Kathiravan, M. Thirunavukkarasu, W. Ganpat and D. Saravanakumar

Volume 5, issue 1, 2017

Performance Marketing Model through Acculturation Innovation and Market Orientation in the Bakery Industry pp. 1-9 Downloads
Sutarlan Sulistiyani
A Critical Evaluation of the Influence of Creative Thinking on Marketing Creativity pp. 10-16 Downloads
Marius Sebastian Rücker
Empirical Study on the Relationships of Internet Banking Quality, Customer Value, and Customer Satisfaction pp. 17-27 Downloads
Umbas Krisnanto

Volume 4, issue 2, 2016

Does Religious Commitment Matter in the Relationship Between Brand Personality and Purchase Intention on Halal Brand? Evidence from Consumers in Indonesia pp. 31-38 Downloads
M.Dharma Tuah Putra Nasution, Yossie Rossanty and Prana Ugiana Gio
Development and Creation of Competitive Advantages in the Function of Marketing Services in Financial Institutions pp. 39-45 Downloads
Fatos Ukaj
Sales Territory Management and Distributor Performance in the Telecommunications Industry in Ghana pp. 46-59 Downloads
Isaac Tweneboah-Koduah, Charles Adusei and Charles Tenkorang
Business in the hands of consumers: A scale for measuring online resale motivations pp. 60-76 Downloads
Myriam Ertz, Fabien Durif and Manon Arcand

Volume 4, issue 1, 2016

Brand Experience in Banking Industry: Direct and Indirect Relationship to Loyalty pp. 1-9 Downloads
Nuri Wulandari
The Emotional States of the Consumer in Stores: The PA (Pleasure-Arousal) Adapted to the Algerian Context pp. 10-19 Downloads
Sabrina Elbachir and Abderrahmane Chenini
Credibility and Consumer Behavior of Islamic Bank in Indonesia: A Literature Review pp. 20-23 Downloads
Naufal Bachri, Abdul RAHMAN Lubis, Nurdasila and M. Shabri Abd. Majid
Customer Intelligence Analytics on Social Networks pp. 24-30 Downloads
Brano Markic, Sanja Bijaksic and Arnela Bevanda

Volume 3, issue 2, 2015

Consumer Engagement in Online Settings: Conceptualization and Validation of Measurement Scales pp. 35-50 Downloads
Simona Vinerean and Alin Opreana
Evaluations of Co-Brands: A Two-Country Comparison pp. 51-61 Downloads
Mark Anderson and Peter MARTINS DA Silva
Customer Satisfaction and Brand Switching Intention: A Study of Mobile Services in Saudi Arabia pp. 62-72 Downloads
Mahmoud ABDEL HAMID Saleh, Abdulrahman Althonayan, Ayman Alhabib, Essa Alrasheedi and Ghafar Alqahtani

Volume 3, issue 1, 2015

The Impact of Marketing Mix Elements on Customer Loyalty for an Algerian Telecommunication Company pp. 1-10 Downloads
Youcef Souar, Keltouma Mahi and Imane Ameur
The Probability Model of Expectation Disconfirmation Process pp. 11-16 Downloads
Hui-Hsin Huang
Relationships among Hedonic and Utilitarian Factors and Exogenous and Endogenous Influences of Consumer Behavior in Tourism pp. 17-28 Downloads
Simona Vinerean, Alin Opreana, Iuliana Cetina and Luigi Dumitrescu
A New Development in Online Marketing: Introducing Digital Inbound Marketing pp. 29-34 Downloads
Alin Opreana and Simona Vinerean

Volume 2, issue 2, 2014

Motivators That Intervene in the Decision Making Process in Tourism pp. 61-67 Downloads
Alexandra Vinerean
The Effects of the Value Co-Creation Process on the Consumer and the Company pp. 68-81 Downloads
Maria Angeles GARCIA Haro, María Pilar Martínez-Ruiz and Ricardo MARTINEZ Canas
Service Quality Measurement Using SERVQUAL. An Applied Comparative Study on Customer Perceptions and Expectations under an International Approach pp. 82-85 Downloads
Jorge Mongay
Editor’s Introduction to Volume 2, Issue 2 of Expert Journal of Marketing Downloads
Simona Vinerean

Volume 2, issue 1, 2014

Analyzing Mediators of the Customer Satisfaction - Loyalty Relation in Internet Retailing pp. 1-14 Downloads
Simona Vinerean and Alin Opreana
Explorative Study on the Concept of Mind Shares: Confidence, Resistance and Loyalty pp. 15-27 Downloads
Hui-Hsin Huang
A Comparative Facebook Content Analysis between Romanian and Western European Airline Carriers pp. 28-36 Downloads
Bogdan Avram
Sales Promotion in the Marketing of Telecommunication Services in Nigeria: Impact Analysis pp. 37-52 Downloads
Augustine Egwu Ndu Oko and Ohuonu Okwudiri Nnanna
Buying Intentions Influenced by Various Determinants in Tourism pp. 53-59 Downloads
Alexandra Vinerean

Volume 1, issue 1, 2013

Editor’s Introduction of a New Marketing Journal: Expert Journal of Marketing pp. 1-3 Downloads
Simona Vinerean
The Impact of Customer Perceptions and Satisfaction on E-Loyalty pp. 4-16 Downloads
Simona Vinerean
Examining Online Shopping Services in Relation to Experience and Frequency of Using Internet Retailing pp. 17-27 Downloads
Alin Opreana
The Influence of Hedonic and Utilitarian Motivators on Likelihood to Buy a Tourism Package pp. 28-37 Downloads
Alexandra Vinerean
Models Used for Measuring Customer Engagement pp. 38-49 Downloads
Mihai Tichindelean
Using the Electronics Development Advantage in Creating a Buzz for the Airline Passengers pp. 50-54 Downloads
Bogdan Avram
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