The Role of Environmental Management in Tourism Marketing Development as a Means of Destination Promotion

Nikolaos Tzioras
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Nikolaos Tzioras: University of Luton, United Kingdom

Expert Journal of Marketing, 2018, vol. 6, issue 2, 65-73

Abstract: The aim of this article is to study the role of environmental management in the development of tourism marketing as a means of promotion and development of tourist destinations. Initially, there is an attempt to theoretically approach the concept of tourism marketing and then the risks are presented and the problems involved in the implementation of tourism marketing and tourism marketing organization. The article continues with the study of the behavior of the environment in tourism marketing focusing on tourist attraction incentives, the concept of tourism, the concept of the destination image and the expectations of tourists. The article concludes that the various marketing stimuli and not only affect the above-mentioned purchasing process of the individual while they are introduced into the consumer’s black box where they are processed. The result of this process is the choices the buyer will make about the good (product or service), the brand, the supplier, the time and the amount of the purchase.

JEL-codes: M31 (search for similar items in EconPapers)
Date: 2018
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