Expert Journal of Marketing

2013 - 2020

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Volume 2, issue 2, 2014

Motivators That Intervene in the Decision Making Process in Tourism pp. 61-67

Alexandra Vinerean

The Effects of the Value Co-Creation Process on the Consumer and the Company pp. 68-81

Maria Angeles GARCIA Haro, María Pilar Martínez-Ruiz and Ricardo MARTINEZ Canas

Service Quality Measurement Using SERVQUAL. An Applied Comparative Study on Customer Perceptions and Expectations under an International Approach pp. 82-85

Jorge Mongay

Editor’s Introduction to Volume 2, Issue 2 of Expert Journal of Marketing

Simona Vinerean

Volume 2, issue 1, 2014

Analyzing Mediators of the Customer Satisfaction - Loyalty Relation in Internet Retailing pp. 1-14

Simona Vinerean and Alin Opreana

Explorative Study on the Concept of Mind Shares: Confidence, Resistance and Loyalty pp. 15-27

Hui-Hsin Huang

A Comparative Facebook Content Analysis between Romanian and Western European Airline Carriers pp. 28-36

Bogdan Avram

Sales Promotion in the Marketing of Telecommunication Services in Nigeria: Impact Analysis pp. 37-52

Augustine Egwu Ndu Oko and Ohuonu Okwudiri Nnanna

Buying Intentions Influenced by Various Determinants in Tourism pp. 53-59

Alexandra Vinerean

Volume 1, issue 1, 2013

Editor’s Introduction of a New Marketing Journal: Expert Journal of Marketing pp. 1-3

Simona Vinerean

The Impact of Customer Perceptions and Satisfaction on E-Loyalty pp. 4-16

Simona Vinerean

Examining Online Shopping Services in Relation to Experience and Frequency of Using Internet Retailing pp. 17-27

Alin Opreana

The Influence of Hedonic and Utilitarian Motivators on Likelihood to Buy a Tourism Package pp. 28-37

Alexandra Vinerean

Models Used for Measuring Customer Engagement pp. 38-49

Mihai Tichindelean

Using the Electronics Development Advantage in Creating a Buzz for the Airline Passengers pp. 50-54

Bogdan Avram