Using the Electronics Development Advantage in Creating a Buzz for the Airline Passengers
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Bogdan Avram: Lucian Blaga University of Sibiu
Expert Journal of Marketing, 2013, vol. 1, issue 1, 50-54
More and more airlines are trying to show their customers their ability to understand their needs, the market trends and the importance of technology in their lives. In response to the rapid development of the consumer electronics, the airline companies focus their attention on offering their customers the possibility to book a flight or check-in using a smartphone, spend time watching movies or be connected to the internet during the flight. Customers search for airlines who are more ”tech-geek” and opened to new technologies, which allows them to rate the airline companies through apps or connect more often with the airline through social-media. Technology has become an important part in developing and marketing the airline services for a better quality, more customer-focused and for better flight experience which ultimately makes the difference when choosing to fly an airline company.
Keywords: airlines; aviation; passengers; inflight-entertainment; customer loyalty; customer personalization. (search for similar items in EconPapers)
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