Product Quality Evaluation in Physical Stores versus Online Stores

Mihaela Știr
Additional contact information
Mihaela Știr: Alexandru Ioan Cuza University of Iasi, Romania

Expert Journal of Marketing, 2018, vol. 6, issue 1, 7-13

Abstract: In Romania, the value of online shopping reached 2.8 billion in 2017, 40% more than in 2016, being one of the highest increases in the European Union. However, the e-commerce market value is still small compared to other European countries, one of the main reasons that people prefer not to buy online is mistrust in the quality of the products offered. In order to gain insights into the criteria used by Romanian consumers to evaluate product quality, we conducted eight in depth interviews. The results show that there are a lot of similarities between attributes used to evaluate product quality in a physical store and attributes used to evaluate product quality in an online store. Meanwhile, the differences consists in the presence of customer reviews as the most relevant attribute for the online stores and price as the most relevant attribute for physical stores.

JEL-codes: L15 L20 L81 M30 M31 (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://marketing.expertjournals.com/ark:/16759/EJM_602stir7-13.pdf (application/pdf)
http://marketing.expertjournals.com/23446773-602 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:exp:mkting:v:6:y:2018:i:1:p:7-13

Access Statistics for this article

More articles in Expert Journal of Marketing from Sprint Investify
Bibliographic data for series maintained by Alin Opreana ( this e-mail address is bad, please contact ).