Keep Them In: How to Drive Dental Consumers’ Loyalty in the Modern Era?

Abdullah Mohammed Alhidari and Omar H. Alkadhi
Additional contact information
Abdullah Mohammed Alhidari: King Saud University, College of Business Administration, Saudi Arabia
Omar H. Alkadhi: Riyadh Elm University, Saudi Arabia

Expert Journal of Marketing, 2018, vol. 6, issue 2, 106-114

Abstract: In recent years, consumers’ loyalty has become an important issue in health-case in general and in dentistry in particular. Following the increasing activity in dental services, consumer loyalty. This study investigates the factors that influence consumers’ loyalty to their dentist. Data was collected through a self-administered survey to consumers; 489 responses were received and 108 surveys were completed and analyzed. The proposed relationships were tested by using regression analysis in Statistical Package for the Social Sciences (SPSS). Results indicate that consumers’ trust toward their dentist has an effect on consumer loyalty. Further, consumers’ perceived value tends to influence consumer loyalty. However, e-WOM and service’s price do not have an impact on consumer loyalty. These findings have important implications for a manager in dentistry. Managers should increase consumers’ trust and perceived value to keep the consumers coming back to the dental office.

JEL-codes: M31 (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://marketing.expertjournals.com/ark:/16759/EJM_612alhidari106-114.pdf (application/pdf)
http://marketing.expertjournals.com/23446773-612 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:exp:mkting:v:6:y:2018:i:2:p:106-114

Access Statistics for this article

More articles in Expert Journal of Marketing from Sprint Investify
Bibliographic data for series maintained by Alin Opreana ( this e-mail address is bad, please contact ).