Credibility and Consumer Behavior of Islamic Bank in Indonesia: A Literature Review
Abdul RAHMAN Lubis,
M. Shabri Abd. Majid ()
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Naufal Bachri: Malikussaleh University, Indonesia
Abdul RAHMAN Lubis: Syiah Kuala University, Indonesia
Nurdasila: Syiah Kuala University, Indonesia
Expert Journal of Marketing, 2016, vol. 4, issue 1, 20-23
The concept “credibility” has become significant attention from academics and practitioners because it played an important role in creating and maintaining consumer behavior. This study uses twenty- seven references relates to credibility, customer value, satisfaction, and loyalty. Several studies have discussed the relationship between credibility and consumer behavior and also elaborated dimensions of credibility. It also presented the shortcomings of current research and the trends for future study in Islamic banking.
Keywords: Credibility; Consumer Value; Satisfaction; Loyalty (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:exp:mkting:v:4:y:2016:i:1:p:20-23
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