Airlines Customer Segmentation in the Hyper-Competition Era

Bogdan Avram
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Bogdan Avram: Lucian Blaga University of Sibiu

Expert Journal of Marketing, 2019, vol. 7, issue 2, 137-143

Abstract: As the airline industry reaches its maturity, so do the passengers who are looking for more sophistication in terms of the products and services they buy or expect. Offering a large array of services to customers with different expectations who await customization along their journey has become more challenging for airlines all over the world. Coping with changes in a volatile environment means that airlines need to redefine their customer segmentation, evolving from a social-demographic to a more complicated behavioral approach which encompasses the whole traveling experience and the way airlines deliver at every touching point.

JEL-codes: M30 M31 (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (1)

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