Living labs and co-creation techniques for university-business cooperation: a case study

Chiara Aleffi, Sabrina Tomasi, Concetta Ferrara, Gigliola Paviotti, Chiara Mignani and Alessio Cavicchi

AGRICOLTURA ISTITUZIONI MERCATI, 2018, vol. 2018/2, issue 2, 109-131

Abstract: The paper reports about a case study about the regional role of universities, by focusing on the implementation and management of living labs to promote local tourism. The aim is to provide evidence of effective approaches to involve stakeholders in initiatives of regional development. To this aim, the stakeholder engagement activities that took place at the University of Macerata (Italy) were analysed. The conclusions highlight the usefulness of the methodologies and techniques used to facilitate university-business cooperation under the aegis of a living lab.

Keywords: Living labs; co-creazione; coinvolgimento degli stakeholders; sviluppo regionale; cooperazione universit?-imprese; approcci partecipativi. (search for similar items in EconPapers)
Date: 2018
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