Pascolo e mercato: un binomio da coltivare

Fausto Cantarelli

Economia agro-alimentare, 2001, vol. 6, issue 2

Abstract: Pascolo e mercato: un binomio da coltivare (di Fausto Cantarelli) - ABSTRACT: Cheese produced on pasture land by shepherds has its own distinctive flavour characterised by the vegetal substances present that enhance its quality. However, the market is not cognisant of this because producers are not able to play an active role in the market and make this special trait known. Within the context of the divergence between globalization and local interests, the distinctiveness of these cheeses could prove important and become one of the factors in reinforcing the price of cheeses produced out-of-doors, if producers could improve product image, consolidate production and distribute it on the market in accordance with existing norms, as the food industry does. The rediscovery of these cheeses is especially important at this time because it could contribute to the development of tourism.

Date: 2001
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