Marketing, logistica ed etica dell'innovazione di packaging

Maria Vernucci*, Laura Michelini and Alessandra Cozzolino ()

MERCATI & COMPETITIVIT?, 2008, vol. 2008/2, issue 2, 144-171

Abstract: Marketing, logistics, and ethics in packaging innovation In the new competitive marketplace, product packaging has become a strategic tool that needs to be managed as a project on the basis of a strong systemic approach. Three main dimensions can influence packaging design: marketing, logistics, and ethics. From this point of view, we assume packaging innovation projects (primary and secondary) as the unit of analysis. The aim of this study is to identify: a) the specific issues that are the basis of marketing, logistics, and ethics for packaging innovation management and b) the main trends in packaging design projects referring to marketing, logistics, and ethics dimensions, especially in term of their integration. Combining desk and field research, it is possible to delineate integration trends in packaging innovation projects and to identify new perspectives in packaging design. Keywords: packaging, innovation, marketing, logistics, ethics, integration.

Date: 2008
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.francoangeli.it/riviste/Scheda_Rivista. ... 524&Tipo=ArticoloPDF (text/html)
Single articles can be downloaded buying download credits, for info: https://www.francoangeli.it/DownloadCredit

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:fan:mcmcmc:v:html10.3280/mc2008-002007

Ordering information: This journal article can be ordered from
http://www.francoang ... o.aspx?IDRivista=210

Access Statistics for this article

MERCATI & COMPETITIVIT? is currently edited by FrancoAngeli

More articles in MERCATI & COMPETITIVIT? from FrancoAngeli Editore
Bibliographic data for series maintained by Stefania Rosato ().