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2004 - 2018

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2018, volume 2018/4, issue 4

What is happening to the brand? pp. 7-13 Downloads
Maria Vernuccio
Emerging trends in qualitative research. A focus on Social Media pp. 17-26 Downloads
Annamaria Tuan and Sebastiano Grandi
The other "meta" of meta-analysis: Qualitative and text-based approaches to "analysis of analyses" in marketing pp. 27-45 Downloads
Ksenia Silchenko
A (Social Media) picture is worth a thousand words pp. 47-64 Downloads
Francesca Negri
Exploring the Role of NVivo Software in Marketing Research pp. 65-86 Downloads
Ludovica Moi, Moreno Frau and Francesca Cabiddu
Qualitative Comparative Analysis (QCA): A useful methodological tool for research in the social sciences. An example from the online word-of-mouth context pp. 87-108 Downloads
Ilenia Confente and Ivan Russo
How to use digital diaries in data collection to engage networked consumers pp. 109-127 Downloads
Silvia Biraghi and Rossella Chiara Gambetti
Influencer identification and selection on social networking sites: An analysis on Instagram pp. 129-153 Downloads
Roberta De Michele and Gianluca Marchi
Book reviews pp. 157-159 Downloads
Comitato di Redazione

2018, volume 2018/3, issue 3

A new approach to Marketing Channel Relationship pp. 7-10 Downloads
Sebastiano Grandi
Re-discovering dual marketing: Internet’s contribution pp. 13-19 Downloads
Alfonso Siano and Chiara Luisa Cantù
CEOs of dual marketers organizations: Communication and reputation management issues pp. 21-39 Downloads
Francesca Conte and Agostino Vollero
Dual marketers and sustainability communication. Empirical evidence from corporate websites pp. 41-68 Downloads
Maria Giovanna Confetto, Maddalena Della Volpe and Claudia Covucci
Dual marketing communications: Enriching channel value network with a multi-channel strategic communication pp. 69-83 Downloads
Maria Antonella Ferri and Maria Palazzo
What about the Internet of Everything? An exploratory study in E-health pp. 87-109 Downloads
Cristina Mele, Tiziana Russo Spena, Marco Tregua, Mariarosaria Coppola and Marialuisa Marzullo
Social media brand communities and brand value co-creation: Evidences from Italy pp. 111-133 Downloads
Riccardo Rialti, Lamberto Zollo, Maria Carmen Laudano and Cristiano Ciappei
From B2B to A4A: An Integrated Framework for Viable Value Co-Creation pp. 135-161 Downloads
Francesco Polese, Debora Sarno, Orlando Troisi and Mara Grimaldi
How online reviewers and actual customers evaluate their shopping experiences. Evidence from an international retail chain pp. 163-180 Downloads
Daniele Dalli, Annamaria Tuan and David D’Acunto
Reviews pp. 183-185 Downloads
Comitato di Redazione

2018, volume 2018/2, issue 2

Editorial pp. 7-11 Downloads
Daniele Dalli and Alberto Mattiacci
Legitimizing the contribution of marketing to firms’ success: An exploratory investigation of marketing professionals pp. 15-36 Downloads
Mauro Cavallone, Daniela Andreini, Giuseppe Pedeliento and Francesca Magno
Facebook and Twitter, social networks for culture. An investigation on museums pp. 39-59 Downloads
Fabrizio Mosca, Bernardo Bertoldi, Chiara Giachino and Margherita Stupino
User-Generated Systems of Signs and Meanings in Product Customization: Taxonomies and Research Directions pp. 61-83 Downloads
Maria Antonietta Raimondo, Stefania Farace and Gaetano "Nino" Miceli
The Role of Country Branding in Attracting Foreign Investment: Country Characteristics and Country Image pp. 85-108 Downloads
Nicolas Papadopoulos, Yara Ibrahim, Alessandro De Nisco and Maria Rosaria Napolitano
Civic crowdfunding, social marketing and the co-creation of public value pp. 109-130 Downloads
Veronica Giuliani, Nathalie Colasanti, Rocco Frondizi and Manuela Barreca
Servitization in managerial literature: A content analysis pp. 131-160 Downloads
Alessandro Augurio, Laura Castaldi and Felice Addeo
Book Reviews pp. 161-163 Downloads
Gennaro Iasevoli

2018, volume 2018/1, issue 1

The M&C assessment: Found in translation pp. 7-10 Downloads
Daniele Dalli
Buying, renting, and sharing: Investigating new forms of acquisition pp. 13-18 Downloads
Matteo Corciolani, Stefania Borghini and Daniele Scarpi
Is the collaborative consumption the new buying? Social and economic aspects influencing collaborative consumption pp. 19-38 Downloads
Francesca De Canio, Davide Pellegrini and Elisa Martinelli
Cognitive aspects of car sharing in Millennials. Active sharers and reluctant users pp. 39-62 Downloads
Giovanna Magnani, Tommaso Bertolotti and Antonella Zucchella
To buy or to rent? An experimental study on the antecedents of consumers’ acquisition-mode decisions pp. 63-92 Downloads
Marco Pichierri, Daniele Scarpi and Gabriele Pizzi
Dynamic Capabilities for Open Innovation: The Role of Customer Mindset in Launching an Internet TV pp. 93-113 Downloads
Imante Markeviciute, Aukse Blazenaite, Francesca Vicentini and Paolo Boccardelli
Sexual stimuli in advertising: The opposite sex effect pp. 115-130 Downloads
Sabrina Latusi, Marcello Tedeschi and Cristina Zerbini
"From Objects to Things" in the World of Aldus Manutius (1494-1515): Renaissance Publishing, and Institutional Dynamics in Markets pp. 131-152 Downloads
Francesco Crisci
Reviews pp. 155-157 Downloads
Comitato di Redazione
Elenco Referee 2017 pp. 159-160 Downloads
Comitato di Redazione

2017, volume 2017/4, issue 4

Bibliometric literature review: An opportunity for marketing scholars pp. 7-15 Downloads
Marco Galvagno
Predict excessive use of Massively Multi-Player Online Role-Playing Games: The role of social anxiety and identification with the character pp. 19-35 Downloads
Donata Tania Vergura and Beatrice Luceri
Consumer attitude toward reshoring: Related effects and relevant boundary conditions pp. 37-51 Downloads
Silvia Grappi and Simona Romani
Social media and firm performance: The voice of managers in European contexts pp. 53-75 Downloads
Barbara Del Bosco, Maria Cristina Morra and Valerio Veglio
Trends in marketing studies. A longitudinal analysis of leading Italian academic journals (2005-2015) pp. 77-102 Downloads
Federica Ceccotti, Alberto Mattiacci and Costanza Nosi
The employability of marketing graduates in the era of digitalisation and globalisation pp. 103-124 Downloads
Chiara Mauri, Angelo Di Gregorio, Alice Mazzucchelli and Isabella Maggioni
Disclosing the dark side of value processes in business relationships pp. 125-149 Downloads
Daniela Corsaro
Empirical evidence of Entrepreneurial Marketing Orientation from Italian firms pp. 151-173 Downloads
Andrea Buratti and Giancarlo Ferrero
Book Reviews pp. 177-179 Downloads
Comitato di Redazione

2017, volume 2017/3, issue 3

International Marketing or simply Marketing? pp. 7-11 Downloads
Riccardo Resciniti
Open innovation and customer-based development of new products pp. 15-20 Downloads
Stefano Bresciani, Manlio Del Giudice and Marco Romano
Triggering open service innovation through social media networks pp. 21-40 Downloads
Veronica Scuotto, Gabriele Santoro, Armando Papa and Elias G. Carayannis
The development of sustainable tourism through market-based sources of innovation in the "albergo diffuso" pp. 41-60 Downloads
Tindara Abbate, Angelo Presenza and Milena Viassone
Figure of Merit for places: Perspectives on place branding pp. 61-76 Downloads
Roberto Bruni, Michela Matarazzo and Dus?an Mladenovic´
Can snacking be healthy? A comparison between coeliacs and health conscious food consumers pp. 79-99 Downloads
Rebecca Pera and Giampaolo Viglia
Evaluating tourist behaviour in sport mega-events through a structural equation model pp. 101-126 Downloads
Marcello Risitano, Rosaria Romano, Annarita Sorrentino and Michele Quintano
Green practices in port authority management: A multiple case study pp. 127-145 Downloads
Marcello Risitano, Francesco Parola, Alessandra Turi and Marco Ferretti
Consumers’ preferences in the estate market: An explorative research on the residential product pp. 147-167 Downloads
Oronzo Trio and Antonio Iazzi
Book Reviews pp. 171-173 Downloads
Autori Vari
Page updated 2019-05-19