MERCATI & COMPETITIVIT?

2004 - 2019

Current editor(s): FrancoAngeli

From FrancoAngeli Editore
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Editorial pp. 7-8: Daniele Dalli
Communication practices in the diffusion of social-business innovation: Insights from B-Corporations pp. 11-27: Cristina Mele, Tiziana Russo-Spena, Marco Tregua and Fabio Greco
Customer-driven supply chains: Trends and practices in leading Italian companies pp. 29-55: Valeria Belvedere and Annalisa Tunisini
How to choose the endorser: An experimental analysis on the effects of fit and notoriety pp. 57-89: Veronica Gabrielli and Ilaria Baghi
Communicating the luxury dream: The moderating role of brand prominence on the effect of abstract versus concrete language on consumer responses pp. 91-108: Cesare Amatulli, Matteo De Angelis and Carmela Donato
Book reviews pp. 113-115: Gennaro Iasevoli

Special Issue - Past, present and future challenges on customer experience: Digging knowledge across sectors pp. 7-15: Giacomo Del Chiappa and Martina G. Gallarza
Using the experiential approach in marketing and management: A systematic literature review pp. 17-50: Fabio Forlani and Tonino Pencarelli
Understanding the customer experience-loyalty link: A moderated mediation model pp. 51-69: Marco Ieva and Cristina Ziliani
The influence of servicescape and perceived authenticity on winery visitors? satisfaction and their behavioural intentions pp. 71-97: Ester Napolitano, Giacomo Del Chiappa and Aise KyoungJin Kim
Analysing customer experience in heritage tourism: Empirical evidence from an Italian cultural district pp. 100-119: Francesco Calza, Marco Ferretti, Marcello Risitano and Annarita Sorrentino
Measuring Tourists? Emotional Experiences in a cultural site pp. 122-145: Rita Cannas and Daniela Pettinao
The effects of native advertising on consumer responses. Some experimental evidences on the interaction between content type and brand awareness pp. 149-168: Maria Antonietta Raimondo, Maria Vernuccio and Gaetano ?Nino? Miceli
Book reviews pp. 171-172: Gennaro Iasevoli

Eat, pray, love..images. Measurements and measurement parameters in marketing processes pp. 7-10: Andrea Moretti
Identity processes in marketing: Relationship between image and personality of tourist destination, destination self congruity and behavioral responses pp. 13-40: Arianna Di Vittorio, Lucrezia Maria De Cosmo, Nicolaia Iaffaldano and Luigi Piper
Developing relationships early: How new ventures fill their capability gap pp. 43-61: Eleonora Di Maria, Marco Bettiol, Valentina De Marchi and Roberto Grandinetti
All are (not) equal for the crowd: Social groups moderate the effects of human density on willingness to stay and vice-virtue choices pp. 63-82: Ernesto Cardamone, Gaetano "Nino" Miceli and Maria Antonietta Raimondo
Eating in an Italian restaurant. The role of Country Image in driving Spanish customers attitude and intention to patronize an ethnic restaurant pp. 83-104: Elisa Martinelli and Francesca De Canio
Risk is my business. Determinants of revisit intentions among participants in extreme sporting events pp. 105-126: Francesco Raggiotto
Analysing determinants of travellers? expenditures for food and beverage services at airports pp. 127-147: Giacomo Del Chiappa and Antonio Salvatore Loriga
Book reviews pp. 151-154: Gennaro Iasevoli

Editorial. Big, thick, small.. are data what really matters? pp. 7-10: Stefania Borghini
In memoriam of Stefano Pace pp. 11-11: Daniele Dalli
A systematic literature review on social media metrics pp. 15-38: Tonino Pencarelli and Maria Gabriella Mele
Selecting which touchpoints to manage for customer loyalty: an empirical analysis in retail banking pp. 39-54: Marco Ieva and Cristina Ziliani
Does the use of social media affect customer relationship performance? Evidences from Italy pp. 55-74: Alice Mazzucchelli, Roberto Chierici, Barbara Del Bosco and Francesca Ceruti
Dressing your soul: The role of brand engagement in self-concept pp. 75-102: Valentina Mazzoli, Diletta Acuti, Raffaele Donvito and Eunju Ko
A small world experiment in the digital era: Can sWOM be used by start uppers to reach a target? pp. 103-120: Francesca Pucciarelli, Chiara Giachino, Bernardo Bertoldi and Davide Tamagno
A literature review on firms? internationalisation through e-commerce pp. 121-143: Riccardo Resciniti and Federica De Vanna
Book reviews pp. 147-150: Gennaro Iasevoli

What is happening to the brand? pp. 7-13: Maria Vernuccio
Emerging trends in qualitative research. A focus on Social Media pp. 17-26: Annamaria Tuan and Sebastiano Grandi
The other "meta" of meta-analysis: Qualitative and text-based approaches to "analysis of analyses" in marketing pp. 27-45: Ksenia Silchenko
A (Social Media) picture is worth a thousand words pp. 47-64: Francesca Negri
Exploring the Role of NVivo Software in Marketing Research pp. 65-86: Ludovica Moi, Moreno Frau and Francesca Cabiddu
Qualitative Comparative Analysis (QCA): A useful methodological tool for research in the social sciences. An example from the online word-of-mouth context pp. 87-108: Ilenia Confente and Ivan Russo
How to use digital diaries in data collection to engage networked consumers pp. 109-127: Silvia Biraghi and Rossella Chiara Gambetti
Influencer identification and selection on social networking sites: An analysis on Instagram pp. 129-153: Roberta De Michele and Gianluca Marchi
Book reviews pp. 157-159: A cura della Redazione

A new approach to Marketing Channel Relationship pp. 7-10: Sebastiano Grandi
Re-discovering dual marketing: Internet?s contribution pp. 13-19: Alfonso Siano and Chiara Luisa Cant?
CEOs of dual marketers organizations: Communication and reputation management issues pp. 21-39: Francesca Conte and Agostino Vollero
Dual marketers and sustainability communication. Empirical evidence from corporate websites pp. 41-68: Maria Giovanna Confetto, Maddalena Della Volpe and Claudia Covucci
Dual marketing communications: Enriching channel value network with a multi-channel strategic communication pp. 69-83: Maria Antonella Ferri and Maria Palazzo
What about the Internet of Everything? An exploratory study in E-health pp. 87-109: Cristina Mele, Tiziana Russo Spena, Marco Tregua, Mariarosaria Coppola and Marialuisa Marzullo
Social media brand communities and brand value co-creation: Evidences from Italy pp. 111-133: Riccardo Rialti, Lamberto Zollo, Maria Carmen Laudano and Cristiano Ciappei
From B2B to A4A: An Integrated Framework for Viable Value Co-Creation pp. 135-161: Francesco Polese, Debora Sarno, Orlando Troisi and Mara Grimaldi
How online reviewers and actual customers evaluate their shopping experiences. Evidence from an international retail chain pp. 163-180: Daniele Dalli, Annamaria Tuan and David D?Acunto
Reviews pp. 183-185: Comitato di Redazione