MERCATI & COMPETITIVIT?

2004 - 2019

Current editor(s): FrancoAngeli

From FrancoAngeli Editore
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Place branding: a cross-road between academics of many disciplines and practitioners. Call for "a" articles written by marketing academicians! pp. 7-12: Chiara Mauri
Branding in the digital era pp. 15-22: Maria Vernuccio and Tiziano Vescovi
Brand negotiation and brand management. An actor-network theory perspective pp. 23-41: Agostino Vollero, Daniele Dalli and Alfonso Siano
Exploring the palm oil crisis through the lens of different social media: an analysis of facebook, youtube and twitter contents pp. 43-64: Matteo Corciolani, Giacomo Gistri and Stefano Pace
Social media strategies to protect brand image and corporate reputation in the digital era: a digital investigation of the Eni vs. Report case pp. 65-84: Riccardo Rialti, Lamberto Zollo, Alessandro Caliandro and Cristiano Ciappei
Brand consistent behavior of employees on social media: the role of social media governance and policies pp. 85-106: Alessandra Mazzei and Alfonsa Butera
The service innovation in healthcare network pp. 109-130: Chiara Cant? and Alessandra Tzannis
Strategic pricing management in the omnichannel era pp. 131-152: Bernardo Bertoldi, Chiara Giachino and Alberto Pastore
E-commerce or s-commerce? A managerial perspective on website design features pp. 153-173: Francesca Ceruti, Alice Mazzucchelli and Angelo Di Gregorio
Book reviews pp. 177-179: Gennaro Iasevoli

Marketing and culture. Two Characters in Search of an Author pp. 7-12: Vittoria Marino
Driving international business research forward: emerging themes and insights pp. 15-24: Giuseppe Bertoli and Michela Matarazzo
R&D internationalization in asian developing countries: evidence from european multinationals pp. 25-44: Stefano Bresciani, Alberto Ferraris and Manlio Del Giudice
An analysis of factors influencing the online presence in distant countries: the case of italian fashion brands in china pp. 45-67: Francesca Checchinato and Giulia Zanichelli
The creation of foreign market knowledge across the growth phases of born globals pp. 69-85: Rubina Romanello and Maria Chiarvesio
Two faces of the same coin: how the interplay between organizational and territorial culture builds the concept of service culture pp. 87-109: Laura I.M. Colm and Antonella Car?
International networks as complex adaptive systems pp. 111-131: Andrea Moretta Tartaglione and Roberto Bruni
Strategic choices in recessionary period: an exploration on italian smes pp. 135-158: Laura Gavinelli, Cinzia Colapinto, Mariangela Zenga and Paola Chiodini
Effects of cultural distance on foreign acquisitions: evidence from italian acquired firms pp. 159-181: Michela Matarazzo, Gabriele Barbaresco and Resciniti Riccardo
Book reviews pp. 185-187: Gennaro Iasevoli

Synthesizing research in marketing through meta-analysis pp. 7-10: Chiara Orsingher
Cultural assets. New opportunities for the region pp. 13-40: Piergiorgio Re, Bernardo Bertoldi, Fabrizio Mosca, Margherita Stupino and Chiara Giachino
Forum. Marketing and cities: The Turin experience pp. 41-45: Piergiorgio Re
Time horizon and green consumption pp. 49-62: Anna Codini, Michelle Bonera and Giulia Miniero
Business innovation and Internationalisation: Focus on the Italian Coffee Industry pp. 63-81: Patrizia de Luca and Giovanna Pegan
Environmental sustainability and organic wine production: evidences from italian industry pp. 83-111: Rossella Canestrino, Pierpaolo Magliocca and Antonio Guarino
Commited to learn: come le pmi imparano ad esportare. una analisi di casi aziendali pp. 113-141: Mariasole Bann? and Enrico Zaninotto
Technological uncertainty, market orientation and firms? economic performance pp. 143-167: Gianluca Vagnani and Michele Simoni
Book reviews pp. 171-174: Comitato di Redazione

Editorial pp. 7-13: Luca Bonansea and Daniele Dalli
In memory of Prof. Maurizio Rispoli (4 jan. 1937-12 jan. 2016) pp. 15-15: Francesco Casarin
Technological innovation and marketing. a multi-perspective analysis pp. 19-44: Nicoletta Buratti, Riccardo Lanzara and Michele Simoni
Technology innovation in healthcare and changing patient?s behaviors: new challenges for marketing pp. 45-70: Luca Buccoliero, Elena Bellio, Maria Mazzola and Elisa Solinas
New trends in the development of Chinese high-tech companies: an open innovation perspective pp. 71-102: Adele Parmentola and Ilaria Tutore
Managing responses to online reviews: an opportunity for value co-creation? pp. 103-122: Francesca Negri, Vania Vigolo and Angelo Bonfanti
The smartphoners: consumer segmentation by smartphone usage pp. 123-144: Francesca De Canio, Davide Pellegrini and Maria Elena Aramendia-Muneta
Competition in the web search market: impact of user behaviour pp. 145-175: Natalia Kudryashova
Recensioni pp. 179-181: Gennaro Iasevoli

Editorial pp. 7-11: Daniele Dalli
Indagine sulla comunicazione della responsabilit? sociale delle societ? quotate italiane pp. 15-46: Brunella Arru
Marketing e fundraising degli ecomusei americani pp. 47-64: Angela Besana and Annamaria Esposito
The effect of openness to external knowledge sources for innovation on smes? financial performance pp. 65-86: Claudio Giachetti and Carlo Bagnoli
Eco-innovazione, relazioni di fornitura e implicazioni per la comunicazione nelle piccole imprese: un focus sulla moda italiana pp. 87-104: Valentina De Marchi and Eleonora Di Maria
Il ruolo delle risorse e delle competenze organizzative dell?impresa nell?utilizzo e implementazione del web 2.0: il caso delle imprese della strada dell?olio in Umbria pp. 105-131: Ilaria Broncanello and Massimiliano Tremiterra
The blurred boundary between empowered and working consumers: insights from the winner taco case pp. 133-156: Nicoletta Buratti, Francesco Derchi and Giorgia Profumo
Recensioni pp. 159-161: Comitato di Redazione

Editoriale pp. 7-11: Alberto Mattiacci and Riccardo Resciniti
A ciascuno la sua musica. l?effetto della notoriet? della musica di sottofondo sul comportamento d?acquisto nei punti vendita pp. 15-34: Alberto Mattiacci and Riccardo Resciniti
Strategic practices and italian opera houses? performance: the innovation dilemma pp. 39-59: Giulia Cancellieri
L?effetto del packaging sulle percezioni di qualit? del prodotto nel mercato vinicolo pp. 61-82: Giulia Cancellieri
Comunicazione e citizen engagement. L?esperienza dell?Unione Europea attraverso i social network pp. 85-102: Gabriele Pizzi and Daniele Lama
L?impatto della brand crisis sulla clientela e l?effetto della fedelt? alla marca pp. 103-121: Vittoria Marino and Letizia Lo Presti
Consumer boycott of companies implementing offshoring strategies pp. 123-138: Silvia Grappi
Recensioni pp. 141-143: Gennaro Iasevoli