MERCATI & COMPETITIVIT?

2004 - 2019

Continued by Italian Journal of Marketing.

Current editor(s): FrancoAngeli

From FrancoAngeli Editore
Bibliographic data for series maintained by Stefania Rosato ().

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2018, volume 2018/2, articles 2

Editorial pp. 7-11

Daniele Dalli and Alberto Mattiacci

Legitimizing the contribution of marketing to firms? success: An exploratory investigation of marketing professionals pp. 15-36

Mauro Cavallone, Daniela Andreini, Giuseppe Pedeliento and Francesca Magno

Facebook and Twitter, social networks for culture. An investigation on museums pp. 39-59

Fabrizio Mosca, Bernardo Bertoldi, Chiara Giachino and Margherita Stupino

User-Generated Systems of Signs and Meanings in Product Customization: Taxonomies and Research Directions pp. 61-83

Maria Antonietta Raimondo, Stefania Farace and Gaetano "Nino" Miceli

The Role of Country Branding in Attracting Foreign Investment: Country Characteristics and Country Image pp. 85-108

Nicolas Papadopoulos, Yara Ibrahim, Alessandro De Nisco and Maria Rosaria Napolitano

Civic crowdfunding, social marketing and the co-creation of public value pp. 109-130

Veronica Giuliani, Nathalie Colasanti, Rocco Frondizi and Manuela Barreca

Servitization in managerial literature: A content analysis pp. 131-160

Alessandro Augurio, Laura Castaldi and Felice Addeo

Book Reviews pp. 161-163

Gennaro Iasevoli

2018, volume 2018/1, articles 1

The M&C assessment: Found in translation pp. 7-10

Daniele Dalli

Buying, renting, and sharing: Investigating new forms of acquisition pp. 13-18

Matteo Corciolani, Stefania Borghini and Daniele Scarpi

Is the collaborative consumption the new buying? Social and economic aspects influencing collaborative consumption pp. 19-38

Francesca De Canio, Davide Pellegrini and Elisa Martinelli

Cognitive aspects of car sharing in Millennials. Active sharers and reluctant users pp. 39-62

Giovanna Magnani, Tommaso Bertolotti and Antonella Zucchella

To buy or to rent? An experimental study on the antecedents of consumers? acquisition-mode decisions pp. 63-92

Marco Pichierri, Daniele Scarpi and Gabriele Pizzi

Dynamic Capabilities for Open Innovation: The Role of Customer Mindset in Launching an Internet TV pp. 93-113

Imante Markeviciute, Aukse Blazenaite, Francesca Vicentini and Paolo Boccardelli

Sexual stimuli in advertising: The opposite sex effect pp. 115-130

Sabrina Latusi, Marcello Tedeschi and Cristina Zerbini

"From Objects to Things" in the World of Aldus Manutius (1494-1515): Renaissance Publishing, and Institutional Dynamics in Markets pp. 131-152

Francesco Crisci

Reviews pp. 155-157

Comitato di Redazione

Elenco Referee 2017 pp. 159-160

Comitato di Redazione

2017, volume 2017/4, articles 4

Bibliometric literature review: An opportunity for marketing scholars pp. 7-15

Marco Galvagno

Predict excessive use of Massively Multi-Player Online Role-Playing Games: The role of social anxiety and identification with the character pp. 19-35

Donata Tania Vergura and Beatrice Luceri

Consumer attitude toward reshoring: Related effects and relevant boundary conditions pp. 37-51

Silvia Grappi and Simona Romani

Social media and firm performance: The voice of managers in European contexts pp. 53-75

Barbara Del Bosco, Maria Cristina Morra and Valerio Veglio

Trends in marketing studies. A longitudinal analysis of leading Italian academic journals (2005-2015) pp. 77-102

Federica Ceccotti, Alberto Mattiacci and Costanza Nosi

The employability of marketing graduates in the era of digitalisation and globalisation pp. 103-124

Chiara Mauri, Angelo Di Gregorio, Alice Mazzucchelli and Isabella Maggioni

Disclosing the dark side of value processes in business relationships pp. 125-149

Daniela Corsaro

Empirical evidence of Entrepreneurial Marketing Orientation from Italian firms pp. 151-173

Andrea Buratti and Giancarlo Ferrero

Book Reviews pp. 177-179

Comitato di Redazione

2017, volume 2017/3, articles 3

International Marketing or simply Marketing? pp. 7-11

Riccardo Resciniti

Open innovation and customer-based development of new products pp. 15-20

Stefano Bresciani, Manlio Del Giudice and Marco Romano

Triggering open service innovation through social media networks pp. 21-40

Veronica Scuotto, Gabriele Santoro, Armando Papa and Elias G. Carayannis

The development of sustainable tourism through market-based sources of innovation in the "albergo diffuso" pp. 41-60

Tindara Abbate, Angelo Presenza and Milena Viassone

Figure of Merit for places: Perspectives on place branding pp. 61-76

Roberto Bruni, Michela Matarazzo and Dus?an Mladenovic?

Can snacking be healthy? A comparison between coeliacs and health conscious food consumers pp. 79-99

Rebecca Pera and Giampaolo Viglia

Evaluating tourist behaviour in sport mega-events through a structural equation model pp. 101-126

Marcello Risitano, Rosaria Romano, Annarita Sorrentino and Michele Quintano

Green practices in port authority management: A multiple case study pp. 127-145

Marcello Risitano, Francesco Parola, Alessandra Turi and Marco Ferretti

Consumers? preferences in the estate market: An explorative research on the residential product pp. 147-167

Oronzo Trio and Antonio Iazzi

Book Reviews pp. 171-173

Autori Vari

2017, volume 2017/2, articles 2

Marketing in an experiential perspective: Toward the "Experience Logic" pp. 7-14

Tonino Pencarelli

Dynamic capabilities in retailers? marketing strategies: Defining an analysis model pp. 17-42

Marcello Sansone, Roberto Bruni, Annarita Colamatteo and Maria Anna Pagnanelli

SIM Talk 2016: Retail - Consumptions - Digital pp. 43-48

Marcello Sansone, Roberto Bruni, Annarita Colamatteo and Maria Anna Pagnanelli

Cause-Related Marketing and Trust: Empirical Evidence on Pinkwashing pp. 51-73

Patrizia de Luca, Gabriella Schoier and Alice Vessio

Towards an online approach to university public engagement: An exploratory analysis of website content pp. 75-98

Vittoria Marino and Letizia Lo Presti

Beyond the "mobile versus PC" dichotomy: Profiling online shoppers based on device usage pp. 99-121

Francesca De Canio, Marco Ieva and Cristina Ziliani

Service Quality, Behavioural Intentions and Lipstick effect. Evidence from a Masstige context pp. 123-147

Michela C. Mason, Andrea Moretti and Francesco Raggiotto

The links between territorial marketing, regional sustainability policies and the brand positioning of a small firm: An analysis of best practice in the dairy sector pp. 149-172

Umberto Martini and Federica Buffa

Reviews pp. 175-177

Gennaro Iasevoli

Errata corrige Mercati & Competitivit? 2017, 1 pp. 178-178

A cura della Redazione

2017, volume 2017/1, articles 1

Products moving along channels, consumers cross channels pp. 7-11

Gaetano Aiello

Introduction. New frontiers for competition: Outcomes from the 13th CIRCLE International conference pp. 15-27

Enrico Bonetti and Michele Simoni

An open approach to develop green innovation. A case study analysis pp. 29-49

Francesco Calza, Adele Parmentola and Ilaria Tutore

Does brand market value affect consumer perception of brand origin in the purchasing process? The case of Tuscan wines pp. 51-78

Monica Faraoni, Tommaso Pucci, Samuel Rabino and Lorenzo Zanni

The evolution of fundraising in the Italian non profit context: The "Lega del Filo d?Oro" case pp. 79-96

Alex Bizzarri, Silvio Cardinali, Antonio Picciotti and Gian Luca Gregori

The port community system as a local innovation system: A theoretical framework pp. 97-118

Marco Ferretti, Eva Panetti, Adele Parmentola and Marcello Risitano

Internal Branding and Employee Brand Consistent Behaviours: The Role of Enablement-Oriented Communication pp. 121-139

Alessandra Mazzei and Silvia Ravazzani

Consumers? responses to ethical brand crises on social media platforms pp. 141-157

Stefano Pace, Matteo Corciolani and Giacomo Gistri

Consumers? intention to buy generic drugs: Evidences from the Italian setting pp. 159-176

Cristina Zerbini, Donata Tania Vergura and Beatrice Luceri

Reviews pp. 179-181

Gennaro Iasevoli

Referee 2016 pp. 183-184

Comitato di Redazione