Making decisions under the background effect, the attraction effect, and their interaction

Daniele Scarpi

MERCATI & COMPETITIVIT?, 2009, vol. 2009/1, issue 1, 95-117

Abstract: Making decisions under the background effect, the attraction effect, and their interaction - The composition and the framing of the choice set influences the final choice. This paper analyses the role of the background effect, the attraction effect, and their interaction by means of three empirical studies, using an exceptionally large sample of consumers collected via a Web-based procedure, split into numerous groups for a detailed investigation of different choice scenarios. In particular, this paper considers the role of product involvement and choice thoughtfulness, and investigates the impact on the current choice exerted by conflicting and non-conflicting past information. Parole chiave: background effect, attraction effect, empirical analysis, interaction, decision making.

Date: 2009
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