Quality in marketing process and networking value co-creation: some evidences in hospitality industry

Valentina Della Corte and Enrico DiTaranto

MERCATI & COMPETITIVIT?, 2014, vol. 2014/2, issue 2, 53-80

Abstract: The purpose of this research is demonstrating that the network strategy influences the complex tourist product quality and if the firms pursue a co-planning value strategy, this latter affects marketing choices of tourist product. Authors propose a theoretical model which represents an application of service-dominant logic according to resource- based theory, with specific attention to a particular branch and precisely how the "relational view" leads to value co-creation and that takes into account the central issue of tourism and in particular hotel quality management. They demonstrate the usefulness of this framework through a structured questionnaire, submitted to a sample of hotels, helpful to understand the club?s implications on the quality co-creation process.

Keywords: Service-Dominant Logic; Resource-based Theory; Network; Co- Creazione; Qualit?; Destination Image. (search for similar items in EconPapers)
Date: 2014
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