How are companies facing the social media (r)evolution?

Elena Casprini and Alberto Di Minin ()

MERCATI & COMPETITIVIT?, 2015, vol. 2015/2, issue 2, 67-86

Abstract: As well as it happened in the first digital revolution led by Web 1.0 technology, the advent of the second digital revolution led by Web 2.0 has forced firms to rethink at both their business models and strategies. On the basis of both theory and empirical examples, this paper shows that strong similarities exist between the two digital revolutions. Consistently with old economic and managerial models found in the first digital revolution, we find that companies can choose among three strategies in facing the second digital revolution: to deny, to react or to reinvent themselves. However, as the empirical examples described shown, only outliers are leading the transformations and are redefining business models and practices in their industries.

Keywords: Social media; web 2.0; modello di business; strategia; rivoluzione digitale; SICTs. (search for similar items in EconPapers)
Date: 2015
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
http://www.francoangeli.it/riviste/Scheda_Rivista. ... 310&Tipo=ArticoloPDF (text/html)
Single articles can be downloaded buying download credits, for info: https://www.francoangeli.it/DownloadCredit

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:fan:mcmcmc:v:html10.3280/mc2015-002005

Ordering information: This journal article can be ordered from
http://www.francoang ... o.aspx?IDRivista=210

Access Statistics for this article

MERCATI & COMPETITIVIT? is currently edited by FrancoAngeli

More articles in MERCATI & COMPETITIVIT? from FrancoAngeli Editore
Bibliographic data for series maintained by Stefania Rosato ().