A method for analyzing strategic product launch

Junji Xiao ()

Frontiers of Economics in China-Selected Publications from Chinese Universities, 2007, vol. 2, issue 3, 458-464

Abstract: This paper proposes a method to analyze how the manufacturers make product launch decisions in a multi-product oligopoly market, and how the heterogeneity in their products affects the manufacturers' decisions on model launch and withdrawal.

Keywords: product launch; dynamic model; heterogeneous products (search for similar items in EconPapers)
JEL-codes: C10 L13 L63 (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:fec:journl:v:2:y:2007:i:3:p:458-464

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