Lucro líquido do franqueado: um sinal para a escolha de franquia em época de crise

Esther Monge and Pilar Angelica Huerta

RAE - Revista de Administração de Empresas, 2015, vol. 55, issue 6

Abstract: This paper adopts the perspective of Theory of Signals to discuss how someone starting a business as a franchisee for the first time can choose a suitable franchise brand. The aim was to analyze the relationship between certain signals sent by the franchisor and the choice of a franchise brand by the prospective franchisee. Using panel data, we found that the effects of macroeconomic variables in Spain for the 2006-2013 crisis period influenced franchisees’ net income, which thus became a relevant signal in their process of choosing a franchise brand to start a business

Date: 2015
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