Evaluation of Factors Affecting the Purchase Intention Towards Store Brands: A Systematic Literature Review

Ilgın ÇAKIROĞLU

Fiscaoeconomia, 2023, issue 1

Abstract: The strong competitive position of the retailers in the market has brought about the diversity of the brands they offer on their shelves. Especially the store brands that they take responsibility for are increasingly demanded by consumers. It is important for store brands to create an effective store brand strategy in order to compete with national brands. At this point, retailers need to determine the factors because consumers can evaluate different factors when choosing store brands. Thus, store brands can ensure their sustainability in the market by offering value to consumers. The aim of this study is to determine the factors affecting the consumers’ purchase intention to store brand in retail stores through a systematic literature review. During the systematic literature review, TR Index, Emerald, Proquest Central databases, which contain national and international articles in the field of marketing, were used, and the articles published between 2012 and 2022 were examined. By following the steps specified in the PRISMA protocol, the articles were handled in a systematic way. 78 articles were included in the research according to the four phases of the PRISMA protocol, including article identification, screening, eligibility and included. The articles were analyzed under seven categories. Content analysis was applied. It is seen that quality and price factors, which are perceived as factors affecting the purchase intention of consumers for the store brand, come to the fore in retail stores.

Keywords: Store Brand; Purchase Intention; Systematic Review (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2023
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://dergipark.org.tr/en/download/article-file/2767101

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:fis:journl:230129

DOI: 10.25295/fsecon.1203225

Access Statistics for this article

More articles in Fiscaoeconomia from Tubitak Ulakbim JournalPark (Dergipark)
Bibliographic data for series maintained by Emre Atsan ().