Media as cultural billboard. A students’ perspective

Valentina Roman and Alexandra Zbuchea

Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, 2010, issue 3, 55-62

Abstract: Especially during the last 10 years, the Romanian cultural market increased considerably, both in terms of number and diversity of events, and types of cultu - ral operators. In this context of increased competition, organizers have to develop more complex promotional strategies in order to attract a wider public. An important problem is the reflexion of the cultural events in various media. One of the most sensitive points is the attraction of the young public, who has more available time, less personal and professional responsibilities and it is more open to new experiences, including cultural ones. The present paper investigates the cultural consuption and information patterns of the Romanian students. The main aspects analyzed are which are the main information sources and their impact on students. The data obtained is useful to better develop the communication strategies for cultural events, so as to be more effective in attracting students.

Keywords: public relations for culture; online public relations; cultural consumption (search for similar items in EconPapers)
JEL-codes: D (search for similar items in EconPapers)
Date: 2010
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