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Details about Alexandra Zbuchea

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Postal address:National University of Political Studies and Public Administration - College of Management 30 A, Expozitiei Blvd., Sector 1 Bucharest, Romania
Workplace:Facultatea de Management (Faculty of Management), Şcoala Naţională de Studii Politice şi Administrative (SNSPA) (National University of Political Studies and Public Administration), (more information at EDIRC)

Access statistics for papers by Alexandra Zbuchea.

Last updated 2018-02-28. Update your information in the RePEc Author Service.

Short-id: pzb3


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Journal Articles

2017

  1. RECRUITING AND MOTIVATING MILLENNIALS: EMPIRICAL INSIGHTS FOR MANAGERS
    Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2017, 11, (1), 729-737 Downloads
  2. Tailoring CSR Strategy to Company Size?
    Management Dynamics in the Knowledge Economy Journal, 2017, 5, (3), 415-437 Downloads

2016

  1. M-commerce – Facts and Forecasts. A Comparative Analysis within a Triad Framework: India, Romania, and the United States
    Management Dynamics in the Knowledge Economy Journal, 2016, 4, (3), 387-408 Downloads View citations (2)
  2. Social Entrepreneurship – a Perspective of the Young Romanians
    Management Dynamics in the Knowledge Economy Journal, 2016, 4, (3), 409-426 Downloads

2015

  1. Museums as Theme Parks - A Possible Marketing Approach?
    Management Dynamics in the Knowledge Economy Journal, 2015, 3, (3), 483-507 Downloads

2014

  1. ARE MANAGERS FIGHTING THEIR MARKETERS?
    JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, 2015 Downloads

2013

  1. Adding Value to Customers and Developing Brands through Electronic Newsletters
    Economia. Seria Management, 2013, 16, (2), 297-315 Downloads
  2. Are Customers Rewarding Responsible Businesses? An Overview of the Theory and Research in the Field of CSR
    Management Dynamics in the Knowledge Economy Journal, 2013, 1, (3), 367-385 Downloads View citations (3)
  3. Human resources management in the education departments of museums: A worldwide survey
    Management & Marketing, 2013, 8, (3) Downloads

2010

  1. Media as cultural billboard. A students’ perspective
    Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, 2010, (3), 55-62 Downloads
  2. ROMANIAN STUDENTS AS CULTURAL TOURISTS
    JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, 2010 Downloads

2008

  1. Influencing Tourist Behavior through Relationship Marketing
    Journal of Tourism Challenges and Trends, 2008, 1, (2), 113-122 Downloads

Editor

  1. Management Dynamics in the Knowledge Economy Journal
    College of Management, National University of Political Studies and Public Administration
 
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