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Florina Pinzaru, Alina Mihalcea and Alexandra Zbuchea ()

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2017, vol. 11, issue 1, 729-737

Abstract: One of the most provoking challenges in the today’s business environment is the recruitment and motivation of the generation of digital natives - the Millennials, as multiple pressures around the world are present: the digital transformation, the cost pressure, the demographic decline, the aging of the population and, implicitly, the reduction of the recruitment pool, coupled with the emergence of a new generation of workers with different expectations, accustomed with immediate gratification, and multiple rewards, as it is the case in the digital environment, and often with a different working style and other points of view regarding job stability. This paper is a conceptual one, being based on the empirical study of literature (online, offline, academic, and business consulting), having an explorative character and seeking to identify the main elements that should be considered by any manager when it comes to recruiting and motivating the generation of the Millennials.

Keywords: digital transformation; management; Millennials; motivating employees; recruiting. (search for similar items in EconPapers)
Date: 2017
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Handle: RePEc:rom:mancon:v:11:y:2017:i:1:p:729-737