The Impact of Corporate Culture on Sales Forecasting

John Mello

Foresight: The International Journal of Applied Forecasting, 2005, issue 2, 12-15

Abstract: Based on forecasting audits conducted in six companies and interviews with the corporate forecasters, John Mello distinguishes between the corporate values and strategies that benefit the sales-forecasting process and those that undermine it. We may recognize our own organizations in his study and realize that we are on the right or wrong track. Copyright International Institute of Forecasters, 2005

Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:for:ijafaa:y:2005:i:2:p:12-15

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