Transformation Lessons from Coca-Cola Enterprises Inc.: Managing the Introduction of a Structured Forecast Process

Simon Clarke

Foresight: The International Journal of Applied Forecasting, 2006, issue 4, 21-25

Abstract: Simon Clarke, Manager of Forecasting and Planning for Coca-Cola Enterprises Inc., led a corporate team that engineered a radical transformation of the forecasting process. The team took his organization from an unstructured, decentralized process to a disciplined internal collaboration of over 2,000 forecasters in a highly volatile promotional environment. Here he describes the lessons learned in managing the transformation. Copyright International Institute of Forecasters, 2006

Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:for:ijafaa:y:2006:i:4:p:21-25

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